Fashid

Fashion Branding Suite

Fashion Branding Suite

Establishing a business as a clearly defined fashion brand is potentially one of the most difficult things to get right within this competitive sector.
With the emergence of the ever-evolving online offer and a wave of new designers and High Street fashion stores making their mark, the importance of making oneself stand out from the crowd is of paramount importance… and then some.
It’s not just about having a brand with a visual identity, although clearly that helps. Fashion brands need to tell a story. They need to get to the heart of what has motivated and enthused them to become a reality.

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Fashion Branding Suite

Establishing a business as a clearly defined fashion brand is potentially one of the most difficult things to get right within this competitive sector.
With the emergence of the ever-evolving online offer and a wave of new designers and High Street fashion stores making their mark, the importance of making oneself stand out from the crowd is of paramount importance… and then some.
It’s not just about having a brand with a visual identity, although clearly that helps. Fashion brands need to tell a story. They need to get to the heart of what has motivated and enthused them to become a reality.

Successful fashion branding needs to be seen as a real window of opportunity. ‘The house has to be built before you can move in,’ is the perfect analogy.
Branding is all about how you make people feel. It’s about the fundamental core of the brand.
The tradition, the values, the artisan qualities and what makes you memorable among the vast competition.
Additionally, behaviour and consistency are two extremely important elements to consider so that potential consumers can relate emotionally to a brand. Losing consistency, changing tack, and non-meaningful brand descriptions lose credibility with a potential audience.
Too many fashion brands will use words such as ‘stylish’, ‘fashion-focused’, ‘sophisticated’, ‘premium’ and ‘disruptive’. But what does this actually mean and what does it tell you about a brand?
Garnering understanding, comfort, acceptance and the ability to challenge are incredibly powerful and must-have tools for a fashion brand to have.

We specialize in the following services

  1.  RESEARCH & INSIGHT

    • Need Analysis
    • Experience Measurement
    • Contextual Enquiries
    • Participatory Research
    • Behaviour Observation
    • Customer Journey Analysis
    • Experience Mapping
    • Service Design Strategy
    • Service Design Audit
    • Design Project ROI

  2. BRANDING

    • Name Generation
    • Brand Identity
    • Visual Language
    • Brand Architecture
    • Graphic Design
    • Digital Design
    • Branded Environments
    • Signage & Application
    • Brand Awareness
    • Brand Guidelines
    • Brand Consultancy

     

  3. INTERIORS & ARCHITECTURE

    • Customer Journey Design
    • Customer Experience Design
    • Interior Design, 3D Design
    • Architecture
    • Retail Strategy & Design
    • Pop-up Store Design
    • Furniture Design
    • In-store Communications
    • Visual Merchandising
    • Physical Environment Design

     

  4. DIGITAL & UX

    • Web Portal Design & Dev.
    • Mobile App Design & Dev.
    • User Requirement Analysis
    • Site Mapping
    • Card Sorting/Tree-testing
    • Wireframing
    • Usability Testing
    • User Experience Reviews
    • Visual & Interactive Design
    • Competitor Analysis

     

  5. CONSTRUCTION SERVICES

    • Retail Roll Out Consultancy
    • Project management
    • Prototyping
    • Corporate Identity Audit and Maintenance
    • Production / Implementation / Turn Key Solution

     

  6. BRAND COMMUNICATIONS

    • Brand Consultancy
    • Awareness Campaign Creation
    • 360º Marketing Campaigns
    • Guerilla Marketing
    • Creative Event Strategy Production
    • Fashion Shows
    • In-Store Events
    • Press Days
    • Pop-up Strategy
    • Pop-up Production
    • Brand Partnerships